Backlinks
Need help acquiring backlinks? Figure out how to employ material based on data that will bring in backlinks and visitors.
Let's pretend you get up at 8 a.m., gulp your first cup of coffee, and settle down to perform some much-needed backlink outreach before the day gets too busy.
You've spent months trying to grab the attention of various websites worthy of linking to you, but you've been repeatedly and heartbreakingly rejected.
Ugh.
It could be a better use of time and resources.
You have exhausted all possible options.
You've paid a lot for guest pieces, too. And that has yet to be a roaring success, too.
Creating high-quality links is the organic approach to growth, but how can you get backlinks organically?
Here's my quick take: Make use of data-driven articles to attract link-building interest organically by providing a useful hub for writers.
This straightforward strategy prepares you for success and saves you time in the long run.
Let's check out the mechanism in action here.
You know how difficult it can be if you've ever tried to gain backlinks using cold email outreach.
They will likely mark your message as spam when you send it to them. They read it but either wait to reply or reply months later and then disappear.
Both options are tedious and aggravating.
Guest articles provide an additional challenge since they might quickly drain your marketing funds.
For effective content to be produced, more than one but many persons (writer, editor, designer, strategist) and considerable time are required.
The material you provide should have meaning for your audience.
Building connections and attracting your target audience will come naturally if you put your efforts towards informing rather than selling to them.
The payoff is a rise in Domain Authority due to more organic backlinks, which may boost your site's rankings and ultimately lead to more sales.
A word to the doubters: A statistic like Domain Authority (albeit not validated by Google) directly influences SEO performance as an SEO professional.
Let's get down to brass tacks: Using statistical material to get natural backlinks.
Compare and contrast: Semrush vs. Another SEO Tool.
Compare and contrast Semrush with another popular SEO tool. The results showed that Semrush was the victor. Increase the number of keywords, incoming links, and applications. In this competition, Semrush lost to whom?
Building your brand's authority may be as easy as carefully producing material that includes relevant information about your target audience, product, or industry.
When done well, people will look to you as a source of reliable information, opening up doors for collaboration.
At this point, it's important to stress that data collection is more than just ingesting random numbers from online sources and spitting them out.
The information you provide to the public should be as unique as possible and relevant to your company's activities.
These postings need you to go into detective mode and sift through a lot of information, but they pay off in spades by increasing your site's and brand's credibility.
Another great way to get high-quality backlinks into your blog is to use press release websites.
If done appropriately, you may receive a lot of high-quality backlinks from press release sites since they distribute material to numerous smaller websites that are quickly picked up by news sites, which means more exposure and more quality backlinks for you.
You can increase the number of people who read your press releases—and thus the impact they have—by giving each one a catchy and relevant title.
You should also make sure that you have a link to your website in the body of your content, to earn a backlink from multiple websites.
Updated on July 1, 2020, by a Guest Blogger:
Looks like Google doesnot enjoy backlink building through guest writing.
A Google spokesperson, John Muller, recently stated, "The part that's problematic is the links — if you're providing the content/the links, then those links shouldn't be passing signals & should have the rel-sponsored / rel-nofollow attached."
It's fine to think of it as a means of expanding your reach.
So in mo opinion, guest blogging should not be your objective for link building.
Still useful for citations and raising that all-important E-T-A bar.
Unlike article marketing, the backlinks built through guest blogging are high quality and authority.
This is because most blogs you will be guest posting for are highly trusted by Google, and they don’t publish duplicate content.
Many blogs also have a high page rank, and your article can stay on their homepage for some time.
If you publish a wonderful article, then you can even get more people to link to it.
This means more authority which transfers over to your website.
Journalists, marketers, bloggers, data analysts, market researchers, etc., always look for new statistics to utilize in their work.
With the proliferation of false news, the onus is on those with bigger audiences to only spread reliable information.
This is why makers are so concerned about providing clear and accurate data.
That's why content makers like us seek out companies like yours to assist us in verifying our claims with hard data.
Professional writers in your field will likely cite your work as an authoritative resource.
The simple fact is that numbers fascinate us.
They seek concrete examples since facts provide credibility for claims.
This is why data-rich articles and posts do better on social media and in blog feeds.
Because of how well it performs, this is often the focus of data-driven public relations campaigns.
In any case, you'll strengthen your online visibility and link profile.
A win-win situation!
Keep the innovators in your field in mind.
How might someone go about using a search engine to locate data?
You may try Googling "beauty statistics 2022" if you work in cosmetics.
Maybe "new tech statistics May 2022" is something you'd Google if you worked in the tech sector.
To what extent have you grasped my meaning?
After putting yourself in the creator's position, you'll be able to choose a keyword that will attract incoming links and help you climb the search engine rankings naturally.
The higher you appear in search engine results pages (SERPs), the more organic traffic you will get and hence the more backlinks you will receive.
Your primary focus should be on developing content around popular search terms.
Essentially, you're building a robot that will steadily amass links for you (as long as those statistics stay timely and relevant).
You've reached the point of no return and are wondering what steps to take next.
Hold on tight! Okay, let's do this!
Those interested in a pictorial synopsis of what's to come, please scroll down:
Content creation would only be necessary if you had your team.
To what extent do you know what your target demographic like to consume?
How may a look at the numbers get them where they need to be?
If you want your audience to tell their audience, how can you aid them?
Consider this case:
The amount of Olympic gold medals won by the United States throughout the years can be of interest to a newspaper's American sports fan readership.
Reporters predicting future Olympic champions based on previous performance would find this information interesting to include in their articles.
To illustrate, consider the following: If you can provide CNN Sports with credible sports information, they may use your work instead.
Consider this alternative: Cities having a high concentration of entrepreneurs, and their rate of growth through time, may be of interest to new businesses.
With this information, they may choose a new home with greater odds of success.
This issue might be covered by a reputable publication like Entrepreneur.com, right?
You get the picture now.
Using a service like BuzzSumo for your first content research is a great idea if you want to understand your target audience's interests better.
Instead of sifting through other people's information, compile your own!
In other words, that's how you build a name brand. Your content requires a large enough sample size to be useful, so don't worry if you don't have a ton of data.
In other words, focus on quality rather than quantity.
How can you become your source?
What do we have in-depth knowledge of, and where do we have reliable facts to present?
Where do we stand in terms of having sufficient data to report on?
How can we generate original information that helps our target demographic?
What knowledge gaps exist that we may help close by supplying the appropriate information?
What value does this information add to our brand's mission and purpose?
By weighing these considerations, you may zero in on the areas in which you excel and where your audience has a genuine interest.
Being your authority also saves you from the hassle of citing your work.
In many cases, the sources of the information claimed are unknown, and when they are eventually located, the information turns out to be decades old.
If you come across anything similar in your field, there might be a knowledge gap that presents an opportunity to establish yourself as an expert.
It would help if you began putting together your data since you realize that relying on yourself is the greatest option.
Data sources like your website, social media, and client data may be combined into centralized repositories for analysis.
Some easy techniques to collect information are:
Online surveys on LinkedIn.
Analytics for your own company.
Client information (qualitative or quantitative, if authorized to be disclosed).
Tests of the market.
Talks with the pros.
Exploring the Market.
A quick hint: if you can't get a big enough sample, you can always pay for survey replies from targeted groups using a service like SurveyMonkey.
This strategy is far more efficient and unbiased than repeatedly polling your LinkedIn connections.
Confusing numbers all over the screen.
Your information should be useful and correct, but it should also be presented in a way that is pleasing to the eye.
For instance, you might make an infographic that visually represents the data.
Maintain your audience's interest with recognizable brand colors, eye-catching designs, and intuitive user interfaces.
Weaving the data into a visual tale keeps readers engaged and allows you to reuse the same content in other contexts.
Have you ever considered why companies produce material such as "expert roundups"?
This is because when brands post data compiled from trustworthy subject matter experts on an owned channel like their website, the experts want the same visibility. So they share the content, which in turn attracts additional backlinks.
Creating your data with the help of specialist experts may need a little additional planning, but it's a win-win situation for both of you in the end.
Everyone is satisfied.
If you're starting and your organic search engine rankings aren't where you want them to be, Google Ads may be worth looking into.
This will increase your views, and if you've used high-volume search terms in your content, you may still obtain the resulting backlinks.
In addition to being a sign of the quality and authority of your content, links are a byproduct of your outreach efforts and the connections you establish to promote it.
Link development and content production go together in an effective SEO strategy, like Patrick and SpongeBob.
If you want your material to be "linkbait," you need to make it interesting to the individuals who will share it.
In other words, content producers should be your major priority if you want to build backlinks with any given piece of content organically.
Now that you've committed to writing about statistics, here's hoping the SEO force is with you and you get plenty of quality inbound links.
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